Top marks for textocreativ

For many, it’s time to get back on the treadmill, hit the rowing machine or find other methods of self-torture – commonly known as exercise. For some, it’s all about Dry January, and for others, the New Year is a time to think about the future. While most young people already have an idea in mind, digital tools are the automatic go-to when making a choice that often defines their entire lives.

Charm offensive

We’ve all experienced education in one form or another. Although further education is often a long-awaited opportunity to follow your calling or embark on your chosen career path, leaving school can pose a real conundrum that involves many hours of extensive research. Faced with the plethora of options now available to Generation Z and Generation Alpha after them, universities and professional training colleges need an effective communication strategy to entice students to join their ranks, or their classrooms.

With a potentially international demographic and the globalisation of education, Swiss higher education institutions must offer digital content in French, German, Italian and English to successfully promote their educational programmes, specialisations, subjects and courses, and clearly present admission procedures and job opportunities. Reputation and university rankings are important factors, but institutions are very aware that digital platforms are essential as a calling card to let them stand out in an increasingly competitive environment, possibly more so than any other tool in their arsenal. They offer a way of highlighting inspiring career paths, for example, or allow people to share their experiences.

Whether intended for face-to-face or distance-learning institutions, such as Bern University of Applied Sciences (BFH), Valais Teacher Training College (HEP-VS) or UniDistance Suisse, our translations cover teaching programmes, strategies, reports, brochures, interviews, questionnaires, newsletters, event programmes, bulletins, internal regulations, press releases, subtitles and job vacancies, as well as internet and intranet sites.

While today’s society often pressures us into choosing between bachelor and Bachelorette[1] or between master and MasterChef[2], at textocreativ, we believe that real wealth lies in a rich diversity of interests. And above all, the desire to learn. What do we get out of it? A profession where we go to bed knowing more than when we woke up that morning. It’s simple: at textocreativ, we get the benefit of lifelong learning. And with our blog, you can always learn something new too!

[1] Reality TV show inspired by the American format of the same name.
[2] Popular cookery show.