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Culturama

Say to a Swiss person “Three cantons and a pact!”, and they’ll probably reply: “The birth of the Swiss Confederation!” (and anyone who paid attention in history class will add “1 August 1291”). If you say: “Name an orphan raised in the mountains by her grandfather…,”...

textocreators, the language architects

While a great many young children dream of becoming architects when they grow up (thanks, LEGO®), only the most skilled actually turn it into a career. Those with a talent for interlocking words rather than bricks join textocreativ, built to succeed on a love of...

Top marks for textocreativ

For many, it’s time to get back on the treadmill, hit the rowing machine or find other methods of self-torture – commonly known as exercise. For some, it’s all about Dry January, and for others, the New Year is a time to think about the future. While most young people...

Anatomy of success

Instead of a scalpel, we prefer a dictionary. Rather than a CAT scan, we reach for our grammar books. No need for bandages; our thesaurus will suffice. While a translator’s tools are very different to those of health professionals, our approach is the same. Much like...

textocreativ has you covered

As we all know, life is full of surprises. If your name is Jennifer Lopez, you can rush off to insure your “derrière” for several million dollars before anything unfortunate happens. If you’re Cristiano Ronaldo, no expense is spared on making sure your muscular legs...

Easy Read: simple language helps inclusion

You’d be forgiven for thinking that the most difficult challenges we face as translators and editors relate to the complexity of the concepts or the language involved. In actual fact, projects that require the Easy Read format often prove the opposite is true. Content...

Quality, the icing on the cake

When it comes to good food, Switzerland has no reason to envy its French neighbours – despite their having elevated gastronomy to a veritable art form, no less! Large agri-food groups, small labels promoting local specialities, Michelin-starred chefs and the green...

Quality, the icing on the cake

When it comes to good food, Switzerland has no reason to envy its French neighbours – despite their having elevated gastronomy to a veritable art form, no less! Large agri-food groups, small labels promoting local specialities, Michelin-starred chefs and the green...

Strength in numbers – agility is key

Riddle me this: In Switzerland, what do a pool technician, an animal osteopath, a private detective, a physiotherapist and a translator have in common? Despite them all having very enviable jobs, the right answer is that they each belong to a professional association....

Quality, the driving force behind the mechanics of language

Since the design language of a BMW or a Land Rover differs from that of a Jaguar or a Ford, the terminology and phrasing used by manufacturers should always reflect the brand’s unique identity. In this respect, our linguistic – and human – assembly line is finely...

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